MINGIONE, MICHELA
MINGIONE, MICHELA
Dipartimento di Scienze Umane e Promozione della Qualità della Vita
'If I give you my emotion, what do I get?'Conceptualizing and measuring the co-created emotional value of the brand
2020-01-01 Mingione, M; Cristofaro, M; Mondi, D
Achieving alignment for corporate brand success: the consumer quest for authenticity and heritage
2015-01-01 Pattuglia, S; Cherubini, S; Mingione, M
Ad Scepticism and Retouch-Free Disclaimers: Are They Worth It?
2019-01-01 Petrescu, M; Mingione, M; Gironda, J T; Brotspies, H V
Analysing identity change process through strategic corporate brand alignment: The case study of Cinecittà Studios
2015-01-01 Pattuglia, S; Mingione, M
Blurring B2C and B2B boundaries: Corporate brand value co-creation in B2B2C markets
2020-01-01 Mingione, M; Leoni, L
Brand authenticity and generational cohorts
2017-01-01 Mingione, M; Bendixen, M; Abratt, R; Pattuglia, S
Brand power relationships: A co-evolutionary conceptual framework
2020-01-01 Mingione, M; Kashif, M; Petrescu, M
Brand power relationships: toward a co-evolutionary perspective
2017-01-01 Mingione, M
Brand value co-creation: Field emergence, applications, measurement and future research directions
2023-01-01 Mingione, M.; Kristal, S.
Building a corporate brand in the digital age: imperatives for transforming born-digital startups into successful corporate brands
2020-01-01 Mingione, M; Abratt, R
Challenges of corporate brand building and management in a state owned enterprise
2021-01-01 Cullinan, J; Abratt, R; Mingione, M
Challenges of the Employee-Sportspersons: An Integrated Multi-Sectorial Partnership for Dual Career through the BRAVA-DC Project
2023-01-01 Mcdonncha, C.; Capranica, L.; Barat, C.; Bichi, A.; Blondel, L.; Daniel, R.; Doupona, D.; Figueiredo, A.; Fusco, A.; Keldorf, O.; Mattia, G.; Milovan, B.; Pernetti, V.; Pisl, A.; Podnar, K.; Juhl, L.; Stojiljkovic, N.; Verk, N.; Warrington, G.; &, ; Mingione, M.
Corporate brand alignment
2024-01-01 Mingione, M.
Corporate identity, strategy and change
2017-01-01 Abratt, R; Mingione, M
Corporate social responsibility and sustainability (csrs) initiatives among European and Asian business schools: a web-based content analysis
2019-01-01 Rehman, M A; Kashif, M; Mingione, M
Demarcating the Field of Corporate Brand Management
2022-01-01 Abratt, R; Mingione, M
Emotions in users-brand co-creation of value. Evidence from a sentiment analysis on Twitter
2019-01-01 Mingione, M; Cristofaro, M; Mondi, D
Fondamenti di marketing
2024-01-01 Poggesi, S.; Mingione, M.
Fondamenti di marketing
2019-01-01 Poggesi, S; Mingione, M
How to build a conscientious corporate brand together with business partners: A case study of Unilever
2023-01-01 Iglesias, O; Mingione, M; Ind, N; Markovic, S