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Titolo Data di pubblicazione Autore(i) File
Impact of Internal Branding on Student Engagement: Insights from a South African University 1-gen-2020 Maunze, O; Abratt, R; Mingione, M
Uncovering the sources of brand authenticity in the digital era: evidence from an Italian winery 1-gen-2020 Mingione, M; Bendixen, M; Abratt, R
The influence of Sport Sponsorship on Brand Equity in South Africa 1-gen-2020 Maanda, P M; Abratt, R; Mingione, M
Brand power relationships: A co-evolutionary conceptual framework 1-gen-2020 Mingione, M; Kashif, M; Petrescu, M
Blurring B2C and B2B boundaries: Corporate brand value co-creation in B2B2C markets 1-gen-2020 Mingione, M; Leoni, L
Challenges of corporate brand building and management in a state owned enterprise 1-gen-2021 Cullinan, J; Abratt, R; Mingione, M
Islamic Religiosity and Ethical Intentions of Islamic Bank Managers: Rethinking Theory of Planned Behaviour 1-gen-2022 Samad, S; Kashif, M; Wijeneyake, S; Mingione, M
In Search of Corporate Brand Alignment: Philosophical Foundations and Emerging Trends 1-gen-2022 Mingione, M; Abratt, R
Demarcating the Field of Corporate Brand Management 1-gen-2022 Abratt, R; Mingione, M
Brand value co-creation: Field emergence, applications, measurement and future research directions 1-gen-2023 Mingione, M.; Kristal, S.
Challenges of the Employee-Sportspersons: An Integrated Multi-Sectorial Partnership for Dual Career through the BRAVA-DC Project 1-gen-2023 Mcdonncha, C.; Capranica, L.; Barat, C.; Bichi, A.; Blondel, L.; Daniel, R.; Doupona, D.; Figueiredo, A.; Fusco, A.; Keldorf, O.; Mattia, G.; Milovan, B.; Pernetti, V.; Pisl, A.; Podnar, K.; Juhl, L.; Stojiljkovic, N.; Verk, N.; Warrington, G.; &, ; Mingione, M.
L'imperativo della coerenza. Fondamenti e prospettive sulla teoria dell'allineamento del brand d'impresa 1-gen-2023 Mingione, M
How to build a conscientious corporate brand together with business partners: A case study of Unilever 1-gen-2023 Iglesias, O; Mingione, M; Ind, N; Markovic, S
Fondamenti di marketing 1-gen-2024 Poggesi, S.; Mingione, M.
Corporate brand alignment 1-gen-2024 Mingione, M.
Mostrati risultati da 21 a 35 di 35
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