Sfoglia per Autore MINGIONE, MICHELA
Inquiry into corporate brand alignment: A dialectical analysis and directions for future research
2015-01-01 Mingione, M
Achieving alignment for corporate brand success: the consumer quest for authenticity and heritage
2015-01-01 Pattuglia, S; Cherubini, S; Mingione, M
Analysing identity change process through strategic corporate brand alignment: The case study of Cinecittà Studios
2015-01-01 Pattuglia, S; Mingione, M
Towards a new understanding of brand authenticity: seeing through the lens of Millennials
2016-01-01 Pattuglia, S; Mingione, M
Peri-Peri Original: the expansion decision in Pakistan
2017-01-01 Kashif, M; Mingione, M; Noori, M F
The effect of vertical brand extensions on consumer-brand relationships in South Africa
2017-01-01 Muroyiwa, O; Abratt, R; Mingione, M
Corporate identity, strategy and change
2017-01-01 Abratt, R; Mingione, M
Towards a new understanding of brand authenticity: seeing through the lens of Millennials
2017-01-01 Pattuglia, S; Mingione, M
Brand power relationships: toward a co-evolutionary perspective
2017-01-01 Mingione, M
Brand authenticity and generational cohorts
2017-01-01 Mingione, M; Bendixen, M; Abratt, R; Pattuglia, S
Relating with multiple stakeholders. Corporate branding at MSC Cruises
2018-01-01 Mingione, M; Abratt, R; Pecelli, L
I fear the man of one book: Inquiring into corporate brand paradigm bifurcation
2018-01-01 Mingione, M; Abratt, R
Corporate social responsibility and sustainability (csrs) initiatives among European and Asian business schools: a web-based content analysis
2019-01-01 Rehman, M A; Kashif, M; Mingione, M
Ad Scepticism and Retouch-Free Disclaimers: Are They Worth It?
2019-01-01 Petrescu, M; Mingione, M; Gironda, J T; Brotspies, H V
Fondamenti di marketing
2019-01-01 Poggesi, S; Mingione, M
Il valore attraverso i brand
2019-01-01 Mingione, M
Emotions in users-brand co-creation of value. Evidence from a sentiment analysis on Twitter
2019-01-01 Mingione, M; Cristofaro, M; Mondi, D
Sources of Wine Brand Authenticity in the Digital Era
2019-01-01 Mingione, M; Bendixen, M; Abratt, R
'If I give you my emotion, what do I get?'Conceptualizing and measuring the co-created emotional value of the brand
2020-01-01 Mingione, M; Cristofaro, M; Mondi, D
The influence of Sport Sponsorship on Brand Equity in South Africa
2020-01-01 Maanda, P M; Abratt, R; Mingione, M
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