Sfoglia per Autore  MINGIONE, MICHELA

Opzioni
Mostrati risultati da 1 a 20 di 35
Titolo Data di pubblicazione Autore(i) File
Inquiry into corporate brand alignment: A dialectical analysis and directions for future research 1-gen-2015 Mingione, M
Analysing identity change process through strategic corporate brand alignment: The case study of Cinecittà Studios 1-gen-2015 Pattuglia, S; Mingione, M
Achieving alignment for corporate brand success: the consumer quest for authenticity and heritage 1-gen-2015 Pattuglia, S; Cherubini, S; Mingione, M
Towards a new understanding of brand authenticity: seeing through the lens of Millennials 1-gen-2016 Pattuglia, S; Mingione, M
Corporate identity, strategy and change 1-gen-2017 Abratt, R; Mingione, M
The effect of vertical brand extensions on consumer-brand relationships in South Africa 1-gen-2017 Muroyiwa, O; Abratt, R; Mingione, M
Peri-Peri Original: the expansion decision in Pakistan 1-gen-2017 Kashif, M; Mingione, M; Noori, M F
Brand power relationships: toward a co-evolutionary perspective 1-gen-2017 Mingione, M
Brand authenticity and generational cohorts 1-gen-2017 Mingione, M; Bendixen, M; Abratt, R; Pattuglia, S
Towards a new understanding of brand authenticity: seeing through the lens of Millennials 1-gen-2017 Pattuglia, S; Mingione, M
Relating with multiple stakeholders. Corporate branding at MSC Cruises 1-gen-2018 Mingione, M; Abratt, R; Pecelli, L
I fear the man of one book: Inquiring into corporate brand paradigm bifurcation 1-gen-2018 Mingione, M; Abratt, R
Corporate social responsibility and sustainability (csrs) initiatives among European and Asian business schools: a web-based content analysis 1-gen-2019 Rehman, M A; Kashif, M; Mingione, M
Fondamenti di marketing 1-gen-2019 Poggesi, S; Mingione, M
Ad Scepticism and Retouch-Free Disclaimers: Are They Worth It? 1-gen-2019 Petrescu, M; Mingione, M; Gironda, J T; Brotspies, H V
Sources of Wine Brand Authenticity in the Digital Era 1-gen-2019 Mingione, M; Bendixen, M; Abratt, R
Il valore attraverso i brand 1-gen-2019 Mingione, M
Emotions in users-brand co-creation of value. Evidence from a sentiment analysis on Twitter 1-gen-2019 Mingione, M; Cristofaro, M; Mondi, D
Building a corporate brand in the digital age: imperatives for transforming born-digital startups into successful corporate brands 1-gen-2020 Mingione, M; Abratt, R
'If I give you my emotion, what do I get?'Conceptualizing and measuring the co-created emotional value of the brand 1-gen-2020 Mingione, M; Cristofaro, M; Mondi, D
Mostrati risultati da 1 a 20 di 35
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