Innovation as an essential factor in every phase of the conceptual, production and marketing process. In order to understand what to produce to satisfy the needs of its customers, a giant company has chosen to spread the culture of innovation among its workers in every sector, thus creating training structures at a worldwide level and making the best out of external creative contributions.
L’innovazione come fattore essenziale in ogni fase del processo ideativo, produttivo e di marketing. Una grande azienda, per capire che cosa produrre per soddisfare le esigenze del suo pubblico, ha scelto di diffondere la cultura dell’innovazione tra i collaboratori di ogni settore, realizzando strutture di formazione a livello mondiale e valorizzando i contributi creativi esterni.
Il design come strumento per la qualità Design as a tool for qualità
Gallico D
2011-01-01
Abstract
Innovation as an essential factor in every phase of the conceptual, production and marketing process. In order to understand what to produce to satisfy the needs of its customers, a giant company has chosen to spread the culture of innovation among its workers in every sector, thus creating training structures at a worldwide level and making the best out of external creative contributions.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.