This paper evaluates the internationalisation process in the wine business in a RBV perspective. By adopting a concept centric approach the aim of this paper is to provide a systematic analysis of the literature review about internationalisation in the wine business. An overview of main theoretical issues on RBV and internationalisation, together with the description of the major changes occurring in the wine industry, will be provided in the first part of the paper.
|Titolo:||Internationalisation drivers in the wine business: a RBV perspective|
|Data di pubblicazione:||2012|
|Appare nelle tipologie:||1.1 Articolo in rivista|