The creation of new knowledge, its marketability and its ability to produce enduring economic benefits have increasingly become factors of competitive advantage for both companies and their broader economic systems (Zanda, 2009). Many scholars believe that better methods for evaluating intangible assets and reporting a company’s position in its economic environment would contribute to innovation in today’s complex and dynamic context (Zanda, 2007; Damodaran, 2001). It is generally accepted that companies dependent on innovation face high costs both in the initial (search) and later (development and marketing) stages of new product development. Thus, accurate valuation of the intangible assets available to a company can be an important consideration for attracting financial resources (Trequattrini, 1999).The spread of “IP (Intellectual Property) securitization” has also focused the attention of scholars and experts on the conceptualization of intangible assets, and their valuation and development (Hillery 2004). It has been stated that the true value of a business is now represented by its intangible assets(Lev, 1971; Lacchini, 1990; Trequattrini, 2008). From this perspective, empirical studies carried out in United States marketshave shown that current investments in intangible assets are equivalent to, if not superior to, investments in structural assets (OECD, 2006).Nonetheless, intangible assets are often undervalued due to assessment methodologies that fail to meet the requirements of rationality, objectivity and neutrality, and due to the lack of useful information (Zanda, Lacchini andOnesti, 2005). This paper investigates the determinants for valuing intellectual property assets in both theoretical and practical terms. It considers their effective and efficient management and, especially, the important role that technology plays in a company unit… which is generally understood as the union of different functions and experiences (Ghidini, 2009).
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