The aim of this paper is to analyse the rules governing coopetition in the wine business and define its principles by presenting the analysis of a case study. The approach used in the research is based on a qualitative method having the objective of illustrating the main studies on inter-company coopetition, defining a related model to be used to verify that these principles are present in the case study. The paper has been developed using a single-method approach, following the international literature that can be used to support the case study.
A primary study on inter-company collaboration in the wine business sector: the coopetition perspective
Simone Manfredi;
2015-01-01
Abstract
The aim of this paper is to analyse the rules governing coopetition in the wine business and define its principles by presenting the analysis of a case study. The approach used in the research is based on a qualitative method having the objective of illustrating the main studies on inter-company coopetition, defining a related model to be used to verify that these principles are present in the case study. The paper has been developed using a single-method approach, following the international literature that can be used to support the case study.File in questo prodotto:
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