Representation as a didactic communication tool for intangible cultural heritage

This article aims to highlight the role of representation in promoting intangible cultural heritage, recognised by UNESCO in 2003. Digital technologies and the evolution of ICTs have contributed to the global dissemination of this heritage through online platforms and social media. The redefinition of the museum concept has opened new opportunities to communicate tangible and intangible elements of heritage, pushing research towards new scientific paradigms. This article focuses on representation as a tool to convey the intangible cultural heritage of human landscapes within informal educational contexts, using a multidisciplinary approach and digital tools. The digitisation of information expands semantic connections in cultural heritage. The article proposes new strategies for the creation of virtual tours and museum ontologies, aiming to enhance the intangible heritage